Jeremiah Prummer discusses maximizing attribution specifically for influencer marketing, revealing that survey-based attribution often vastly outperforms standard promo code tracking.
Jeremiah Prummer discusses maximizing attribution specifically for influencer marketing, revealing that survey-based attribution often vastly outperforms standard promo code tracking.
The debut episode of the Influencer Marketing Blueprint podcast explores the necessity of attribution in influencer campaigns and building a data-driven strategy.
Jordan Bass of HOP WTR dives into the methodology of influencer marketing, specifically addressing the 'black box' of attribution and measuring creator success in retail and DTC.