Mark Mathews, VP of Research at NRF, explains the root causes of inflation and its direct impact on retail and consumer behavior.
Mark Mathews, VP of Research at NRF, explains the root causes of inflation and its direct impact on retail and consumer behavior.
A forward-looking analysis of how inflation and high interest rates are shaping consumer spending and brand survival in 2026.
NRF Chief Economist Mark Mathews unpacks the contradictions of the current economy, focusing on resilient retail performance despite high inflation.