CTC’s VP of Strategy and Tech unveil their custom-built incrementality testing platform, explaining how they use it to scale brands.
CTC’s VP of Strategy and Tech unveil their custom-built incrementality testing platform, explaining how they use it to scale brands.
Explores the practical application of incrementality testing, common mistakes in ad measurement, and how brands can operationalize testing data.
Deeper dive into incrementality as a core DTC strategy with guest Olivia Kory, covering experimentation frameworks and funnel roles.