Incrementality (Measurement)

Answer

Taylor sits down with Olivia Kory (Haus) and George Davis (Cozy Earth) to discuss the complexities of modern measurement and how to actually use incrementality data.

Source: Turning Incrementality Tests Into Action That Makes You Money on Ecommerce Playbook.

Top episodes

1. 1. Turning Incrementality Tests Into Action That Makes You Money

   Ecommerce Playbook

   Taylor sits down with Olivia Kory (Haus) and George Davis (Cozy Earth) to discuss the complexities of modern measurement and how to actually use incrementality data.

2. 2. Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results

   Ecommerce Playbook

   A data-driven breakdown of 8 real incrementality tests run on AppLovin to see if the platform provides genuine incremental value or just re-attributed demand.

3. 3. We Ran Incrementality Tests... Meta’s Tool Didn’t Win

   Ecommerce Playbook

   VP of Paid Media Tony Chopp breaks down results from testing Meta’s new Incremental Attribution Tool against other measurement methods like geo-holdouts.

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