Incremental Roas (Iroas)

Top 3 podcast episodes answering this question on AskThePods · understanding incremental roas.

Answer

Explores Amazon profitability through 'deserved ranking' and understanding buyer behavior with veteran seller Ben Webber.

Source: Maximizing Amazon Profits by Understanding your Buyers and ‘Deserved Ranking’ with Ben Webber on New Frontier (AI & Ecommerce).

Top episodes

  1. 1. Maximizing Amazon Profits by Understanding your Buyers and ‘Deserved Ranking’ with Ben Webber

    New Frontier (AI & Ecommerce)

    Explores Amazon profitability through 'deserved ranking' and understanding buyer behavior with veteran seller Ben Webber.

  2. 2. The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads

    New Frontier (AI & Ecommerce)

    Amazon Ads' Head of Product discusses the future of ad tooling and AI-driven advertising efficiency.

  3. 3. Leading Answer Engine Optimization (AEO) at Mars Wrigley during the era AI Discoverability, with Global Director of Search Tory Bradley

    New Frontier (AI & Ecommerce)

    Global Director of Search at Mars Wrigley discusses Search and Answer Engine Optimization (AEO) strategy.

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