Incremental Roas

Answer

Marketing Operators discuss performance creative director hiring and modeling deep performance metrics including incrementality and ROAS.

Source: The Performance Creative Director Hire: Operator vs. Ideator on Marketing Operators.

Top episodes

1. 1. The Performance Creative Director Hire: Operator vs. Ideator

   Marketing Operators

   Marketing Operators discuss performance creative director hiring and modeling deep performance metrics including incrementality and ROAS.

2. 2. Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

   Marketing Operators

   A deep dive into why AI creative strategists are becoming highly valuable and how they model ROAS and incrementality in modern advertising.

3. 3. Category Expansion: When to Launch, What to Test & How to Scale

   Marketing Operators

   Connor Rolain and Connor MacDonald discuss the challenges of ensuring new product categories drive true incremental revenue in paid media.

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