Explores building referral and rewards programs to transform subscribers into brand advocates, focusing on dual-sided incentive models and sustainable rewards economics.
Explores building referral and rewards programs to transform subscribers into brand advocates, focusing on dual-sided incentive models and sustainable rewards economics.
Breaks down five essential eCommerce offers, including recruitment and retention strategies like loyalty programs and tiered incentives to drive repeat purchases.
A deep dive into the psychology and mechanics of incentives to drive human behavior, covering the principal-agent problem and gamification.