Discusses how technology enhances in-store merchandising and personalization to meet modern shopper expectations for immersive experiences.
Discusses how technology enhances in-store merchandising and personalization to meet modern shopper expectations for immersive experiences.
Explores the synergy between online and offline shopping, focusing on using digital data to drive in-store traffic and personalized physical experiences.
The CMO of Saks explains how they utilize a sophisticated data strategy to personalize the shopping journey across both digital and physical retail touchpoints.