Arsen Avakian discusses bringing retail media and data-driven creative to physical stores through technology like smart screens.
Arsen Avakian discusses bringing retail media and data-driven creative to physical stores through technology like smart screens.
Mark Landini explores the concept of 'retail theater' and how to design physical store experiences that foster emotional connections.
A deep dive into a successful marketing campaign that combined roadside advertising with visual merchandising to drive foot traffic.