In-Store Marketing

Answer

Sarah Marzano discusses the evolution of retail media into the physical store environment and the tech needed to scale it.

Source: The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Sarah Marzano discusses the evolution of retail media into the physical store environment and the tech needed to scale it.

2. 2. Bringing Retail Media into Stores

   Retail Remix

   Arsen Avakian explains how to bring data-driven creative and retail media networks into the physical store environment.

3. 3. Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev

   eCommerce MasterPlan

   Klim Yadrintsev shares insights on managing a luxury fashion boutique that balances a physical storefront with a digital growth strategy.

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