Analyst Sarah Marzano explores the scaling of in-store retail media, discussing the technology and data needed to unlock physical advertising potential.
Analyst Sarah Marzano explores the scaling of in-store retail media, discussing the technology and data needed to unlock physical advertising potential.
Amanda McClements discusses building community and atmosphere in physical retail stores, focusing on brand consistency and experiential retail strategies.
Argo Tea founder Arsen Avakian discusses bringing data-driven creative and retail media strategies into the physical retail environment.