Melissa Gonzalez discusses how Gen Z is redefining physical retail through co-creation and in-store product customization at brands like Levi's and Coach.
Melissa Gonzalez discusses how Gen Z is redefining physical retail through co-creation and in-store product customization at brands like Levi's and Coach.
Beth Warren explains how retailers can use technology to enhance in-store merchandising and meet customer demands for customization and immersive experiences.
Crocs' Senior Director of Custom Footwear shares strategies for scaling mass customization and leveraging personalization engines to meet individual customer needs.