Best Buy's CRO discusses experiential retail, shop-in-shops, and how they are rethinking the physical store journey to accommodate new tech like AI glasses.
Best Buy's CRO discusses experiential retail, shop-in-shops, and how they are rethinking the physical store journey to accommodate new tech like AI glasses.
Angie Chua from Bobo Design Studio shares insights on building physical connections and the unique dynamics of the in-store customer journey versus ecommerce.
Beth Warren discusses how technology enhances in-store merchandising and personalization to meet modern shopper expectations for immersive experiences.