Focuses on using technology to enhance merchandising, personalization, and service to create immersive in-store shopping experiences.
Focuses on using technology to enhance merchandising, personalization, and service to create immersive in-store shopping experiences.
An exploration of the world’s most innovative retail stores and how they use storytelling and technology to engage customers.
Retail strategist Melissa Gonzalez discusses positioning physical stores as loyalty drivers and leveraging experiential retail.