Melissa Gonzalez discusses transforming retail stores from points of sale into 'points of loyalty' through experiential engagement strategies.
Melissa Gonzalez discusses transforming retail stores from points of sale into 'points of loyalty' through experiential engagement strategies.
This episode examines using technology to personalize the in-store experience and meet rising consumer expectations for immersive retail environments.
Kendra Scott's leadership explains how they turn physical retail locations into community hubs through engaging and immersive customer experiences.