In-Store Analytics

Answer

EMARKETER analyst Sarah Marzano discusses scaling retail media by leveraging robust in-store analytics to understand shopper behavior.

Source: The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER analyst Sarah Marzano discusses scaling retail media by leveraging robust in-store analytics to understand shopper behavior.

2. 2. Coach’s Big Store Move: Make You Forget You’re Shopping

   Future Commerce

   Coach's SVP Giovanni Zaccariello explains how the brand uses store data to assess performance and customer engagement in their physical locations.

3. 3. How Tech Can Enhance In-Store Merchandising, Personalization and Service

   Retail Remix

   Beth Warren explores how retailers use data analytics to understand in-store customer behavior and enhance personalization and service.

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