Arsen Avakian discusses the rise of retail media and the opportunity to bring data-driven advertising and creative content directly into the physical store environment.
Arsen Avakian discusses the rise of retail media and the opportunity to bring data-driven advertising and creative content directly into the physical store environment.
Giles Corbett explores the integration of digital commerce within brick-and-mortar stores, focusing on how physical locations can better market products and services to shoppers.
While focused on supply chain, this episode covers retail compliance and the effectiveness of in-store displays and end-cap promotions powered by AI and machine learning.