In-Store Advertising

Answer

Explores the massive opportunity in retail media within physical stores, focusing on digital screens, audio, and attribution challenges.

Source: Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

   Behind the Numbers: an EMARKETER Podcast

   Explores the massive opportunity in retail media within physical stores, focusing on digital screens, audio, and attribution challenges.

2. 2. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Discusses the scaling of in-store retail media, examining technological constraints and the strategic opportunities for retailers in the physical space.

3. 3. Bringing Retail Media into Stores

   Retail Remix

   Arsen Avakian discusses bringing data-driven creative and retail media strategies into the physical retail environment.

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