A guide to building and scaling high-performing internal email and SMS marketing teams, covering roles, workflows, and avoiding team bloat.
A guide to building and scaling high-performing internal email and SMS marketing teams, covering roles, workflows, and avoiding team bloat.
CMOs from Ridge, Jones Road, and HexClad discuss how 9-figure brands structure their internal organizations, manage communications, and delegate tasks.
CMO Michael Epstein shares insights on turning around major brands, specifically focusing on team building and the choice between agencies and in-house teams.