In-House Marketing Teams

Answer

A modern guide to scaling in-house marketing teams, focusing on specific roles, organizational charts, and avoiding team bloat.

Source: EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth on Send It!.

Top episodes

1. 1. EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth

   Send It!

   A modern guide to scaling in-house marketing teams, focusing on specific roles, organizational charts, and avoiding team bloat.

2. 2. Channel Diversification in Ecommerce: Biggest Mistakes & Wins

   Marketing Operators

   CMOs from top DTC brands discuss channel diversification and the team dynamics required to execute these strategies effectively.

3. 3. Turning Around a Nine-Figure National Brand

   The eCommerceFuel Podcast

   A deep dive into the pros and cons of outsourcing versus building an internal marketing operation, featuring a multi-time CMO.

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