In-House Creative Teams

Answer

Andrew McKechnie discusses building and running Verizon's in-house creative agency and why the traditional agency model is flawed for modern brands.

Source: Verizon's Andrew McKechnie: 'The agency model is pretty flawed' on Modern Retail Podcast.

Top episodes

1. 1. Verizon's Andrew McKechnie: 'The agency model is pretty flawed'

   Modern Retail Podcast

   Andrew McKechnie discusses building and running Verizon's in-house creative agency and why the traditional agency model is flawed for modern brands.

2. 2. How to Create an In-House Product & Creative Agency → Kasper Sierslev

   2X eCommerce Podcast

   Kasper Sierslev of Zite explains how brands can build and maximize their own in-house product and creative agencies to increase efficiency.

3. 3. Facebook ‘Megaphone’ Powers D2C Watch Brand

   Ecommerce Conversations

   Nate Lagos of Original Grain discusses the brand's marketing strategy and their reliance on an internal creative team for content production.

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