In-House Creative Strategy

Answer

Explores hiring and structuring for in-house creative, distinguishing between 'operators' and 'ideators' in a performance creative role.

Source: The Performance Creative Director Hire: Operator vs. Ideator on Marketing Operators.

Top episodes

1. 1. The Performance Creative Director Hire: Operator vs. Ideator

   Marketing Operators

   Explores hiring and structuring for in-house creative, distinguishing between 'operators' and 'ideators' in a performance creative role.

2. 2. Ep 564: Nik Sharma on Scaling DTC in 2025: Creative Strategy, Offers & Retention

   DTC Podcast

   Nik Sharma breaks down scaling DTC through internal creative strategies, offer structure, and retention in the 2025 landscape.

3. 3. Verizon's Andrew McKechnie: 'The agency model is pretty flawed'

   Modern Retail Podcast

   Former Apple creative Andrew McKechnie explains the transition to building an in-house creative agency at Verizon and why the agency model is flawed.

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