Impulse Buying

Answer

Tophatter CEO Andrew Blachman discusses how their discovery-based auction platform leverages entertainment to drive spontaneous impulse purchases.

Source: ‘Game-like experiences have just exploded’: Tophatter’s Andrew Blachman on the future of entertainment-based commerce on Modern Retail Podcast.

Top episodes

1. 1. ‘Game-like experiences have just exploded’: Tophatter’s Andrew Blachman on the future of entertainment-based commerce

   Modern Retail Podcast

   Tophatter CEO Andrew Blachman discusses how their discovery-based auction platform leverages entertainment to drive spontaneous impulse purchases.

2. 2. Get More ‘Cha-Ching’ from Checkout Experiences

   Retail Remix

   An exploration of point-of-purchase displays and online checkout strategies designed to capture spontaneous 'cha-ching' moments from shoppers.

3. 3. #626 - Why YOU Should Be Selling on TikTok Shop

   Serious Sellers Podcast

   A guide to selling on TikTok Shop, highlighting its role as a high-velocity marketplace driven by impulse buys and social influence.

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