Explores the intersection of brand marketing and growth, focusing on AI in measurement, Geo Lift studies, and attribution models.
Explores the intersection of brand marketing and growth, focusing on AI in measurement, Geo Lift studies, and attribution models.
Discusses shifting from basic purchase conversion to strategies that drive true incremental growth by rethinking ad optimization and measurement.
Breaks down influencer marketing strategies with a specific focus on measuring Earned Media Value (EMV) and ROI.