Nasrin Jafri of Mixed discusses using live events to captivate audiences and create deep brand immersion in the digital age.
Nasrin Jafri of Mixed discusses using live events to captivate audiences and create deep brand immersion in the digital age.
Explores how Virtual Reality and haptic technology create immersive retail and commerce experiences that allow consumers to 'feel' the brand.
A case study on the Museum of Ice Cream, exploring how it transitioned from a pop-up to a permanent model for immersive experiential retail.