Focuses on the evolution of loyalty from transactional points to a core part of a customer's identity and self-belief.
Focuses on the evolution of loyalty from transactional points to a core part of a customer's identity and self-belief.
Explores the 'Modern Buyer Brain' and how brands must shift from service-oriented models to creating status and identity to ensure true loyalty.
Covers Kevin Kelly’s '1,000 True Fans' principle, focusing on building a core group of super fans through identity and relationship marketing.