Identity Shift

Answer

Taylor, Sean Frank, and Tomer Tagrin discuss if brand equity still matters, exploring how brands reinforce a consumer's identity and sense of self.

Source: Does Brand Still Matter? on Ecommerce Playbook.

Top episodes

1. 1. Does Brand Still Matter?

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   Taylor, Sean Frank, and Tomer Tagrin discuss if brand equity still matters, exploring how brands reinforce a consumer's identity and sense of self.

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   Phillip unpacks conflicting economic signals and how the mission of physical retail has shifted in the face of eCommerce dominance.

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