Identity Resolution

Answer

Richard Gaffin and Taylor Holiday discuss measurement mistakes and the difficulty of omnichannel identity resolution between Amazon and DTC sites.

Source: Measurement Mistakes That are Costing You Millions on Ecommerce Playbook.

Top episodes

1. 1. Measurement Mistakes That are Costing You Millions

   Ecommerce Playbook

   Richard Gaffin and Taylor Holiday discuss measurement mistakes and the difficulty of omnichannel identity resolution between Amazon and DTC sites.

2. 2. Turn Anonymous Traffic Into Revenue: How To Name Your "Unknown" Visitors With Francesco Gatti

   Up Arrow Podcast

   Francesco Gatti explains how to identify 'unknown' website visitors and turn anonymous traffic into revenue using data-driven identity tools.

3. 3. How To Ensure Your Business Strives In A Cookieless World!

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   A deep dive into surviving a cookieless world, specifically focusing on identity resolution and zero-party data strategies.

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