Identity Marketing

Answer

Jazzi McGilbert discusses building Reparations Club, a bookstore that scales through authentic cultural identity and community values.

Source: Inside This Black-Owned Bookstore’s Massive Organic Growth on Shopify Masters.

Top episodes

1. 1. Inside This Black-Owned Bookstore’s Massive Organic Growth

   Shopify Masters

   Jazzi McGilbert discusses building Reparations Club, a bookstore that scales through authentic cultural identity and community values.

2. 2. A Group Chat Inspired a Multimillion-Dollar Brand

   Shopify Masters

   The founders of a hat company explain how they built a brand around the shared identity and values of fatherhood to foster a loyal community.

3. 3. How Gnarly Nutrition connects with customers over shared values

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Liz Esche of Gnarly Nutrition explains how the brand connects with customers through shared values and a sense of collective identity.

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