Explores identifying gaps and opportunities in the market by observing competitor strategies and customer behavior to find unmet needs.
Explores identifying gaps and opportunities in the market by observing competitor strategies and customer behavior to find unmet needs.
Modern Mammals founders discuss their journey in creating a brand to fill a specific market gap in the hair care industry.
Nick Loper shares business ideas based on identifying unmet needs, deficiencies in existing markets, and ensuring product-market fit.