Explores building traffic and revenue by focusing on your Ideal Customer Profile (ICP) in the context of changing search landscapes.
Explores building traffic and revenue by focusing on your Ideal Customer Profile (ICP) in the context of changing search landscapes.
Brand positioning expert Kathy Guzman Galloway discusses how understanding your target audience is the foundation for eCommerce growth.
Focuses on rewriting growth stories by moving away from broad marketing and identifying specific ideal customer profiles in funnels.