A recent episode from early 2025 focusing on building one-to-one connections by deeply understanding and crafting a specific ideal customer persona.
A recent episode from early 2025 focusing on building one-to-one connections by deeply understanding and crafting a specific ideal customer persona.
Brand positioning expert Kathy Guzman Galloway discusses why understanding your target audience's motivations is the foundation of successful eCommerce growth.
Jim Huffman discusses sharpening the definition of an Ideal Customer Profile (ICP) by filtering out low-fit audiences to solve the most important problems first.