Angie Chua from Bobo Design Studio joins Nick Trueman to discuss deeply understanding a single customer persona to build authentic connections and resonance.
Angie Chua from Bobo Design Studio joins Nick Trueman to discuss deeply understanding a single customer persona to build authentic connections and resonance.
Jennifer Harper of Cheekbone Beauty discusses the necessity of defining the 'real customer' who actually buys, rather than an idealized or aspirational version of them.
Jim Huffman shares his experience in identifying high-leverage business elements and narrowing down the definition of an ideal customer profile.