Alex Hormozi discusses the critical alignment between your pricing model and your customer avatar to ensure business scalability.
Alex Hormozi discusses the critical alignment between your pricing model and your customer avatar to ensure business scalability.
Sarah Levinger explores how to define customer profiles and personas to improve marketing effectiveness through observation and real-world data.
Ian and Mark Hammersley discuss impactful split tests, highlighting the role of the customer avatar in positioning and funnel optimization.