Humor In Marketing

Answer

Andy Pearson, VP of Creative at Liquid Death, explains how their "anti-marketing" strategy and comedic approach built a $1 billion brand.

Source: Liquid Death’s $1 Billion Anti-marketing Strategy on Shopify Masters.

Top episodes

1. 1. Liquid Death’s $1 Billion Anti-marketing Strategy

   Shopify Masters

   Andy Pearson, VP of Creative at Liquid Death, explains how their "anti-marketing" strategy and comedic approach built a $1 billion brand.

2. 2. Inside True Classic’s Billion-Dollar Content Marketing Playbook

   Shopify Masters

   True Classic representatives discuss using humor-infused ad creatives and comedy-driven content to build a billion-dollar apparel brand.

3. 3. Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)

   The Shopify Growth Show

   Comedians-turned-marketers Ryan and Sean Kleier share tactical rules for incorporating humor into advertising to reach millions.

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