Humor In Branding

Answer

Liquid Death's VP of Creative explains how they leveraged humor and 'anti-marketing' to build a billion-dollar brand identity.

Source: Liquid Death’s $1 Billion Anti-marketing Strategy on Shopify Masters.

Top episodes

1. 1. Liquid Death’s $1 Billion Anti-marketing Strategy

   Shopify Masters

   Liquid Death's VP of Creative explains how they leveraged humor and 'anti-marketing' to build a billion-dollar brand identity.

2. 2. Ep 515: How Shiti Coolers Turned a Joke Into a $320K Sticker Business and Built the First Party Cooler Brand

   DTC Podcast

   The founder of Shiti Coolers shares how humor allowed them to turn a simple joke into a successful $320K sticker and cooler business.

3. 3. Inside True Classic’s Billion-Dollar Content Marketing Playbook

   Shopify Masters

   True Classic representatives discuss their playbook for using comedy-driven content to build a billion-dollar apparel brand.

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