Humor In Branding

Answer

Liquid Death’s VP of Creative discusses how humor and 'anti-marketing' turned a water brand into a $1 billion powerhouse.

Source: Liquid Death’s $1 Billion Anti-marketing Strategy on Shopify Masters.

Top episodes

1. 1. Liquid Death’s $1 Billion Anti-marketing Strategy

   Shopify Masters

   Liquid Death’s VP of Creative discusses how humor and 'anti-marketing' turned a water brand into a $1 billion powerhouse.

2. 2. Inside True Classic’s Billion-Dollar Content Marketing Playbook

   Shopify Masters

   Learn how apparel brand True Classic uses comedy-infused ad creatives and content marketing to drive a billion-dollar business.

3. 3. Your Ads Aren't Bad… They're Just Forgettable: Hollywood Secrets With Chadwick Wilson

   Up Arrow Podcast

   Chadwick Wilson discusses why brands lean into humor as a 'safe' and shareable emotion, and how to use Hollywood-style storytelling in ads.

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