Humor In Advertising

Answer

Two comedians turned marketers explain how to use the 'art and science' of comedy to reach millions and outline five tactical rules for humor in advertising.

Source: Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186) on The Shopify Growth Show.

Top episodes

1. 1. Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)

   The Shopify Growth Show

   Two comedians turned marketers explain how to use the 'art and science' of comedy to reach millions and outline five tactical rules for humor in advertising.

2. 2. Liquid Death’s $1 Billion Anti-marketing Strategy

   Shopify Masters

   Liquid Death's Creative VP discusses the 'anti-marketing' strategy and how humor helped build a billion-dollar brand, despite potential controversy.

3. 3. Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025

   DTC Podcast

   A data-backed look at 2025 creative trends, revealing that 25% of top-performing DTC ads utilize humor as a primary driver of success.

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