Humor In Advertising

Answer

Liquid Death's VP of Creative explains how they used humor and an 'anti-marketing' strategy to build a billion-dollar brand.

Source: Liquid Death’s $1 Billion Anti-marketing Strategy on Shopify Masters.

Top episodes

1. 1. Liquid Death’s $1 Billion Anti-marketing Strategy

   Shopify Masters

   Liquid Death's VP of Creative explains how they used humor and an 'anti-marketing' strategy to build a billion-dollar brand.

2. 2. Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025

   DTC Podcast

   An analysis of million-dollar ad trends for 2025, focusing on the balance between humor, compelling offers, and high-performing creative.

3. 3. Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)

   The Shopify Growth Show

   Two comedians-turned-marketers share tactical rules for incorporating the art and science of comedy into marketing campaigns to reach millions.

← Search again on AskThePods