Human Element In Marketing

Answer

Radhika Duggal discusses how to merge quantitative data with behavioral insights like motivations and aspirations to create more human-centric customer personas.

Source: Crafting Winning Designs through Understanding Personas - with Radhika Duggal on eCommerce Marketing Podcast.

Top episodes

1. 1. Crafting Winning Designs through Understanding Personas - with Radhika Duggal

   eCommerce Marketing Podcast

   Radhika Duggal discusses how to merge quantitative data with behavioral insights like motivations and aspirations to create more human-centric customer personas.

2. 2. Ep 444: How to Maintain A Brand that Lasts (When Creating a Metric F*&^ Ton of Content) | AKNF

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   Learn how to grow a brand by defining core personalities and psychographics to ensure content resonates on a human level over the long term.

3. 3. 61. 3 Things I Learned About Customer Service from a 5-Star Vacation Resort

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   Explores building a sustainable business through exceptional customer experience and the human touch, drawing lessons from 5-star hospitality.

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