Human Element In Marketing

Answer

Butterball’s Al Jansen discusses building brand traditions through human-centered design and connection-based marketing.

Source: 369. How Butterball builds Thanksgiving traditions with customers on Retail Gets Real.

Top episodes

1. 1. 369. How Butterball builds Thanksgiving traditions with customers

   Retail Gets Real

   Butterball’s Al Jansen discusses building brand traditions through human-centered design and connection-based marketing.

2. 2. Crafting Winning Designs through Understanding Personas - with Radhika Duggal

   eCommerce Marketing Podcast

   CMO Radhika Duggal shares insights on using persona-driven initiatives and consumer behavior to humanize brand growth.

3. 3. Ep 444: How to Maintain A Brand that Lasts (When Creating a Metric F*&^ Ton of Content) | AKNF

   DTC Podcast

   Avery from Pilothouse discusses maintaining brand longevity by defining core personalities and human psychographics in content.

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