The hosts discuss performance marketing measurement frameworks and how to accurately track new reach and customer conversion paths across the funnel.
The hosts discuss performance marketing measurement frameworks and how to accurately track new reach and customer conversion paths across the funnel.
Haus CMO Olivia Kory discusses using incrementality and automation to move beyond basic ROAS tracking for smarter budget allocation.
Motion's CEO joins the hosts to discuss the future of marketing measurement, AI agents in marketing, and reshaping conversion strategy through data.