Hubspot Tracking

Answer

Connor MacDonald and Cody Plofker discuss measurement frameworks and tactics for Meta, focusing on upper-funnel tracking and conversion data.

Source: How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing on Marketing Operators.

Top episodes

1. 1. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss measurement frameworks and tactics for Meta, focusing on upper-funnel tracking and conversion data.

2. 2. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Olivia Kory (Haus) joins to discuss the 'Incrementality Index' and how to use data to make smarter budget calls beyond basic tracking.

3. 3. E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

   Marketing Operators

   A deep dive into creative testing volume versus quality and how to measure success across different marketing channels.

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