Focuses on intraday pacing and monitoring hourly revenue and ad spend across Meta and Google during high-stakes sales events.
Focuses on intraday pacing and monitoring hourly revenue and ad spend across Meta and Google during high-stakes sales events.
Discusses a CPG growth strategy using hourly API-based budget scaling on Meta to guarantee performance lifts.
Covers tactical operations for BFCM, specifically highlighting how to track and analyze results on an hourly basis.