Holistic Marketing Measurement

Answer

Explores the 2026 measurement crisis, media efficiency myths, and how brands should use Marketing Mix Modeling (MMM) to find the truth in their data.

Source: The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438 on Ecommerce Braintrust.

Top episodes

1. 1. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   Explores the 2026 measurement crisis, media efficiency myths, and how brands should use Marketing Mix Modeling (MMM) to find the truth in their data.

2. 2. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Prescient AI CEO Michael True explains how to redefine media measurement, optimize spend using MMM, and quantify the true impact of marketing efforts.

3. 3. Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

   DTC Podcast

   Duncan from Pilothouse discusses moving away from short-term growth hacks toward a holistic marketing approach that builds genuine brand value.

← Search again on AskThePods