Holistic Marketing Measurement

Answer

Nik Sharma and Michael True of Prescient AI discuss the new era of media measurement and using MMM to confidently allocate marketing budgets.

Source: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) on Limited Supply.

Top episodes

1. 1. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Nik Sharma and Michael True of Prescient AI discuss the new era of media measurement and using MMM to confidently allocate marketing budgets.

2. 2. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER discusses shifting approaches to marketing measurement and attribution modeling in a shaky economy with Nielsen's Alison Gensheimer.

3. 3. E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann

   Marketing Operators

   Guest David Herrmann joins to discuss creative ad strategy, scaling channels, and various measurement tools like attribution models and geo lift studies.

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