Holistic Marketing Measurement

Top 3 podcast episodes answering this question on AskThePods · measuring holistic marketing performance.

Answer

Nik Sharma and Michael True discuss redefining media measurement using MMM to optimize spend and quantify impact in a post-tracking world.

Source: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) on Limited Supply.

Top episodes

  1. 1. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

    Limited Supply

    Nik Sharma and Michael True discuss redefining media measurement using MMM to optimize spend and quantify impact in a post-tracking world.

  2. 2. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

    Ecommerce Braintrust

    Explores the 2026 measurement landscape, challenging traditional media efficiency metrics and advocating for robust statistical models like MMM.

  3. 3. E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth

    Marketing Operators

    Focuses on rethinking ad optimization for incremental growth, moving beyond platform-specific metrics toward a more integrated measurement stack.

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