Discusses creating a standout holiday shopping experience that sells by moving beyond discounts to focus on brand value and customer guidance.
Discusses creating a standout holiday shopping experience that sells by moving beyond discounts to focus on brand value and customer guidance.
Analyzes current shopper data for Black Friday to help eCommerce strategists align their promotional timelines and offers with what customers actually want.
Focuses on strategic pre-holiday marketing during late summer to prepare for the Q4 madness, emphasizing audience warming and proactive planning.