Holdout Testing

Answer

CTC's team discusses building an incrementality testing tool to measure the true lift of ad channels through geo holdout testing.

Source: We Built Our Own Incrementality Testing Tool on Ecommerce Playbook.

Top episodes

1. 1. We Built Our Own Incrementality Testing Tool

   Ecommerce Playbook

   CTC's team discusses building an incrementality testing tool to measure the true lift of ad channels through geo holdout testing.

2. 2. Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

   Ecommerce Playbook

   Discussion on Meta's new attribution features and how they integrate incremental testing and holdout sizes into their reporting.

3. 3. Turning Incrementality Tests Into Action That Makes You Money

   Ecommerce Playbook

   A deep dive into operationalizing incrementality tests, including the importance of running holdouts to move past assumptions.

← Search again on AskThePods