Holdout Testing

Answer

Luke Austin and team unveil a new incrementality tool and explain the fundamentals of geo-holdout testing for brands.

Source: We Built Our Own Incrementality Testing Tool on Ecommerce Playbook.

Top episodes

1. 1. We Built Our Own Incrementality Testing Tool

   Ecommerce Playbook

   Luke Austin and team unveil a new incrementality tool and explain the fundamentals of geo-holdout testing for brands.

2. 2. Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

   Ecommerce Playbook

   An analysis of Meta's new attribution features and how they utilize internal holdout tests to measure incremental performance.

3. 3. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   A breakdown of how to move away from old attribution windows using a "zero cost geo holdout test" framework to find true incremental ROAS.

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