Holdout Testing

Answer

The team at CTC unveils their new incrementality testing tool, explaining the importance of geo holdouts for measuring true marketing impact.

Source: We Built Our Own Incrementality Testing Tool on Ecommerce Playbook.

Top episodes

1. 1. We Built Our Own Incrementality Testing Tool

   Ecommerce Playbook

   The team at CTC unveils their new incrementality testing tool, explaining the importance of geo holdouts for measuring true marketing impact.

2. 2. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   This episode breaks down how to move past standard attribution by using zero-cost geo holdout tests to find true incremental ROAS.

3. 3. Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

   Ecommerce Playbook

   Explores Meta's new attribution features and how they utilize holdout testing principles to measure ad performance.

← Search again on AskThePods