Steve Chou and Toni Herrbach discuss the timing and tactics for hiring talent for e-commerce and content businesses, specifically addressing the pitfalls of hiring for marketing roles.
Steve Chou and Toni Herrbach discuss the timing and tactics for hiring talent for e-commerce and content businesses, specifically addressing the pitfalls of hiring for marketing roles.
The hosts discuss structuring content teams, hiring in-house roles vs. freelancers, and the specific traits they look for when hiring senior marketers.
Katie Cirulli joins to discuss building teams to protect a founder's time, featuring a segment on the three ideal first hires for a marketing team built from scratch.