Mark and Ian break down the 'High-Ticket One-Timer' business model, explaining why standard ecommerce rules don't apply to expensive items.
Mark and Ian break down the 'High-Ticket One-Timer' business model, explaining why standard ecommerce rules don't apply to expensive items.
Jimmy Kim and Chase Dimond discuss using Email and SMS to nurture the longer sales cycles typical of high-ticket and luxury products.
The founder of Chill Chair shares how to market and sell premium office equipment and the operational shifts needed for high-price points.