Darin Archer discusses how high-consideration products require a different UX strategy compared to impulse buys, focusing on storytelling to guide the customer.
Darin Archer discusses how high-consideration products require a different UX strategy compared to impulse buys, focusing on storytelling to guide the customer.
Executives from BigCommerce and Diono discuss managing the consideration cycle for hundreds-of-dollars products within a hybrid retail strategy.
Sharon Gee explores consumer trust and AI's role in the purchase funnel for high-consideration items like furniture.