High Roas Strategies

Answer

Ross Walker breaks down four tactical lower-funnel strategies including day parting and bid optimization to maximize ad efficiency and return.

Source: The State of Lower Funnel Media + 4 Tactics to Minimize Leakage with Ross Walker - Episode 384 on Ecommerce Braintrust.

Top episodes

1. 1. The State of Lower Funnel Media + 4 Tactics to Minimize Leakage with Ross Walker - Episode 384

   Ecommerce Braintrust

   Ross Walker breaks down four tactical lower-funnel strategies including day parting and bid optimization to maximize ad efficiency and return.

2. 2. Shopify Growth Unlocked: The Data Solution That Boosts Revenue

   eCommerce Fastlane

   Explores advanced data strategies to identify wasted spend and shift from vanity ROAS metrics to true profitability through better attribution and COGS integration.

3. 3. Ecommerce: Listeners Questions Part 1

   Ecommerce: The Hammersley Brothers

   A listener Q&A episode that dives into ad spend logic, the balance between CAC and ROAS, and strategies for scaling without sacrificing profitability.

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