High Roas Strategies

Top 3 podcast episodes answering this question on AskThePods · scaling ecommerce ads for higher roas.

Answer

Director of Retail Media Ross Walker shares 4 specific tactics to minimize leakage and optimize ROAS, including day parting and strategic bidding.

Source: The State of Lower Funnel Media + 4 Tactics to Minimize Leakage with Ross Walker - Episode 384 on Ecommerce Braintrust.

Top episodes

  1. 1. The State of Lower Funnel Media + 4 Tactics to Minimize Leakage with Ross Walker - Episode 384

    Ecommerce Braintrust

    Director of Retail Media Ross Walker shares 4 specific tactics to minimize leakage and optimize ROAS, including day parting and strategic bidding.

  2. 2. The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394

    Ecommerce Braintrust

    Explores how to use Amazon Marketing Cloud (AMC) to mature your ad strategy and achieve better ROAS through advanced tactics.

  3. 3. Ep 413: Is Your Amazon Ad Account Structure...Shallow? How Over-Automation and a Generic Approach Limits Your Scale on Amazon | AKNF

    DTC Podcast

    Pilothouse experts discuss Amazon ad structures and how to balance ROAS goals to scale campaigns effectively.

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