Hero Sku Strategy

Answer

Hiya co-founder Adam Gillman discusses brand growth through a focused single-SKU strategy and scaling into major retail like Target.

Source: Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global on DTC Podcast.

Top episodes

1. 1. Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global

   DTC Podcast

   Hiya co-founder Adam Gillman discusses brand growth through a focused single-SKU strategy and scaling into major retail like Target.

2. 2. TikTok Shops and the Power of Radical Focus

   The eCommerceFuel Podcast

   Paul Jauregui shares how BK Beauty used radical focus and SKU optimization to drive growth on TikTok Shops and beyond.

3. 3. Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs

   DTC Podcast

   Ju Rhyu, founder of Hero Cosmetics, explains how she built a $630M brand by dominating a niche with a flagship product.

← Search again on AskThePods