Hero Sku Strategy

Answer

Scott Lux, EVP at Esprit, explores brand revival strategies and the philosophy of making the product the 'hero' of the business model.

Source: Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’ on The Glossy Podcast.

Top episodes

1. 1. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Scott Lux, EVP at Esprit, explores brand revival strategies and the philosophy of making the product the 'hero' of the business model.

2. 2. Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

   The Glossy Podcast

   Filson's head of strategy discusses maintaining a 127-year-old heritage brand by focusing on core 'hero' products and authenticity.

3. 3. How to Scale Quickly Without Funding

   Shopify Masters

   Learn how Waterboy built a hydration brand with a focused SKU strategy and platform-specific marketing.

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