Jon Morgenstern of VaynerMedia discusses enterprise-level media spend, retail media, and channel allocation strategies for major brands.
Jon Morgenstern of VaynerMedia discusses enterprise-level media spend, retail media, and channel allocation strategies for major brands.
A deep dive into intraday pacing and tracking ad spend across Google and Amazon (where Helium 10 is typically used) during peak sales seasons.
Focuses on ad creative analytics and using AI tools to optimize and scale PPC spend across different platforms.