The hosts discuss e-commerce trends, personal updates, and how they set growth KPIs and handle attribution limitations.
The hosts discuss e-commerce trends, personal updates, and how they set growth KPIs and handle attribution limitations.
Analysis of ad creative anatomy and how to use AI-powered marketing mix models (like Prescient AI) to scale spend.
A breakdown of retail vs. online sales, team role optimization, and the impact of gross margin on profitability.