Helium 10 Market Tracker

Answer

Growth teams rethink measurement for 2026, focusing on the rising importance of brand tracking beyond click-based attribution.

Source: Brand Tracking That Matters and How Modern Teams Scale TV on Marketing Operators.

Top episodes

1. 1. Brand Tracking That Matters and How Modern Teams Scale TV

   Marketing Operators

   Growth teams rethink measurement for 2026, focusing on the rising importance of brand tracking beyond click-based attribution.

2. 2. Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”?

   Marketing Operators

   A discussion on Meta’s integration of Manus AI and the evolution of media buying and market tracking in an AI-driven environment.

3. 3. Our DTC 2026 Predictions & What 2025 Got Right and Wrong

   Marketing Operators

   The hosts revisit 2025 forecasts and provide 2026 predictions for the DTC and eCommerce market landscape.

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