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“We used to try to win every day. Now we’re willing to sacrifice entire months.” What does it mean to optimize ad spend when there’s no universal answer? Michael Ting (GM of DTC, JAXX

Source: How to 2x Your A/B Testing Output Without More Budget on Marketing Operators.

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   “We used to try to win every day. Now we’re willing to sacrifice entire months.” What does it mean to optimize ad spend when there’s no universal answer? Michael Ting (GM of DTC, JAXX

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