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Jon Morgenstern of VaynerMedia discusses enterprise media strategies, retail media, and channel mix for large-scale brands.

Source: What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia on Marketing Operators.

Top episodes

1. 1. What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia

   Marketing Operators

   Jon Morgenstern of VaynerMedia discusses enterprise media strategies, retail media, and channel mix for large-scale brands.

2. 2. Channel Diversification in Ecommerce: Biggest Mistakes & Wins

   Marketing Operators

   Connor MacDonald, Cody Plofker, and Connor Rolain discuss the mistakes and wins when diversifying ecommerce channels beyond social ads.

3. 3. Key Initiative Breakdown: When and how to diversify your media mix

   Marketing Operators

   A breakdown of when and how to diversify your media mix based on real operator data and signals.

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