Cody Plofker, Connor Rolain, and Connor MacDonald discuss building profitable TikTok programs and achieving growth lift outside of TikTok.
Cody Plofker, Connor Rolain, and Connor MacDonald discuss building profitable TikTok programs and achieving growth lift outside of TikTok.
The hosts dissect ad creative anatomy and analytics, discussing how to use data to optimize spend and scale brands.
Industry leaders challenge common advice on ecommerce measurement and discuss how to use data to cut waste and scale effectively.